The Seller's Experience
The difference is in the details
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Aaron BrownAaron Brown is widely respected as one of the Top Real Estate Professionals in the Bay Area.
As a Bay Area native, Aaron provides his clients with an understanding of the local culture and desires of today's buyers. With a keen eye for detail and an uncanny ability to mold each property to the target market, Aaron's listings consistently perform above industry averages. In 2016, Aaron's listings on average sold in 12 days at more than 29% over the asking price. Aaron's customized approach to each property positions the home to strategically capture the correct target market. Not every home is right for every buyer and the best results are achieved with a harmony is achieved between the property preparation, the marketing copy and targeted exposure. |
Preparing your property for the spotlight
Lights, Camera, Action!
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Our team of professionals is ready to transform your property. We create a custom transformation plan for each home designed to captivate your target audience.
Our team of professionals includes
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"Aaron and his team managed the entire process. I didn't have to lift a finger. His suggestions were practical in application but delivered significant return on the investment"
Diane Z. Seller, Rockridge. We Manage the process from Start to Sold!
When you hire Aaron Brown to represent you in the sale of your home you receive a full service team.
We will initially assess your property and come up with a recommended strategy to maximize your value. If we ask you to spend a dollar, we want to get $3 in return - that's our metric for it it makes sense. |
Once we decide on the final game plan, Aaron and his team will execute. We pride ourselves on staying on schedule and within budget. Communication is essential and you will be informed at every step along the way.
On the market - Show Time
In our hotly contested market, you get one shot to do it right. Aaron's listings on average sell in less than 2 weeks for significantly higher than the list price.
Here is part of our recipe for success.
Here is part of our recipe for success.
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First Impressions
First impressions are everything. Buyers today often see the homes before their agents do so it's critical that everything is buttoned up before the marketing period begins. |
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Broker's Tour
Your market debut starts with a Broker's Tour where we will bring the top agents in the area to preview your home for their clients. We will provide catered lunch to draw attendance - we want people to experience what makes your home special. |
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Sunday Open House
The Sunday Open House often is the first place your potential buyer will experience your home. We want that to be a lasting impression. When possible, we request our clients to leave Wifi networks up and running so that we can install Sonos sound systems throughout the home. We want to create an ambiance where our guests decide to linger. We provide bottled water and on occasion other refreshments for our Sunday guests. Guests will be provided with full color brochures along with accurate and thorough information about the property. Whether it is Aaron or a member of his team hosting the Open House, our unified goal will be to up-sell the many benefits of your unique home. |
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Negotiating the best possible outcome
Aaron has a large team to support the preparation and sale of homes but when it comes to negotiations, Aaron is exclusively responsible.
Reviewing offers / Negotiating an acceptance
Aaron's listings consistently receive multiple offers. Anywhere from 3 - 12 offers is common. While price is always the first component, an offer is just an offer. Aaron will help you understand the intricacies of each offer and advise you on what terms are in your favor and where potential pitfalls may lie. Aaron's deep understanding of the contracts allow him to help you choose the best offer, and to negotiate the best possible outcome. With over 200 properties successfully sold, Aaron will guide you to the best option even when it isn't clear from the onset.
Factors to consider aside from the price:
Transaction management
Aaron and his team will watch your transaction like a hawk. We will make sure that the buyers are performing their duties on time and in line with the contract. If problems arise we will present you with different options, potential outcomes and a strong recommendation for the best course of action.
Closing
Aaron will personally review the closing statement to ensure that the figures are correct. Aaron is also available to attend the signing process so that if any questions come up they can be answered immediately. Aaron will personally assist with transferring of keys to the new owners and making sure that you have performed your duties of leaving the home broom clean. Then, it's time for champagne!
Reviewing offers / Negotiating an acceptance
Aaron's listings consistently receive multiple offers. Anywhere from 3 - 12 offers is common. While price is always the first component, an offer is just an offer. Aaron will help you understand the intricacies of each offer and advise you on what terms are in your favor and where potential pitfalls may lie. Aaron's deep understanding of the contracts allow him to help you choose the best offer, and to negotiate the best possible outcome. With over 200 properties successfully sold, Aaron will guide you to the best option even when it isn't clear from the onset.
Factors to consider aside from the price:
- Who is the lender and do they consistently deliver
- Who is the buyer's agent and what is their local reputation
- Is the contract well written or are there professionalism concerns
- What is the buyer's story and how strong is their commitment
- What are the contingencies and how can we prevent the deal from going south
- Have they done their homework or is this just an emotional reaction - Ideally we want both!
Transaction management
Aaron and his team will watch your transaction like a hawk. We will make sure that the buyers are performing their duties on time and in line with the contract. If problems arise we will present you with different options, potential outcomes and a strong recommendation for the best course of action.
Closing
Aaron will personally review the closing statement to ensure that the figures are correct. Aaron is also available to attend the signing process so that if any questions come up they can be answered immediately. Aaron will personally assist with transferring of keys to the new owners and making sure that you have performed your duties of leaving the home broom clean. Then, it's time for champagne!
Recommendations to achieve top dollar
A customized list of recommendations will be created after viewing your home.
The recommendations below are common upgrades we suggest to properties
The recommendations below are common upgrades we suggest to properties
- Full interior paint job
- Full interior staging with light fixture upgrades
- Exterior landscaping
- Assess repairs needed
- Further recommendations after meeting with design team
Marketing Strategies
Every home receives a customized marketing plan. Below are some of the techniques we employ to professionally present your home to the public.
- Professional photography - 2 photo shoots (day time and sunset shots)
- Professional drone video (when appropriate)
- Targeted marketing to local agents and broad international exposure
- Open houses and broker's tours hosted and catered
- Professionally produced full color brochures
- Premarket "whisper" campaign to qualified agents
- Extensive social media and print campaign
- Enthusiastic belief in your home - sometimes the most important part.
Pricing
Prices in the East Bay vary greatly and the recommended list price will be determined after reviewing your home. We will strategically position your home to attract multiple offers and sell for the highest price possible.
Customized Marketing For Your Home
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Custom Video with Areal photography.
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Industry Leading PhotographyOur on staff professional photographer has been regionally recognized as one of the best in the industry.
It's not about capturing the room, it's about captivating the audience. |
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Extensive ReachOur listings are featured on all major real estate websites as well as extensive print marketing and social media exposure.
We guarantee to have your listing exposed to thousands of buyers and the targeted copy, along with high quality photos will capture their attention. We also have extensive international reach based on our affiliation with Leading Real Estate Companies Of The World - www.LeadingRE.com. We also have a direct feed into Juwai.com - China's premier luxury real estate website. The reality is that your buyer will most likely already be here and working with a local agent however we will make sure that your home is marketed to every corner of the earth. |